Dotcom Marketing in India

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Rob Fusillo, chief information officer at SciQuest.com said, "From the outset, our goal was to utilize the Web to both reduce transaction costs and increase the value of the average order by allowing customers to purchase from a single vendor." To host the e-marketplace, SciQuest used RS/6000 Enterprise Server Model H70 servers and the HTTP⁷ server. Front-end web queries and transactions were connected to enterprise wide information using Net.Data and Java servlets⁸. Net.Data macros⁹ and JavaServer Pages (JSP)¹⁰ delivered the results to the user's Web browser. The WebSphere Commerce Suite gave SciQuest the flexibility to employ more advanced technologies, such as JSPs and Enterprise JavaBeans (EJBs)¹¹, while simultaneously supporting existing technology applications such as those developed using Net.Data. This helped the company to deploy new applications and build more functionality without replacing existing infrastructure.

The WebSphere Commerce Suite solution was connected to SciQuest's back-office order processing and financial reporting applications using the MQSeries.¹² The MQSeries helped SciQuest to dramatically reduce development time, integrating its internal enterprise-wide applications as well as supplier back-end systems with front-end web transactions. To protect its critical information from unauthorized access over the web, SciQuest used an eNetwork firewall.¹³ Once the B2B e-marketplace was fully in place, customers could, by logging on to the site with a user name and password, conduct product searches, compare prices and make purchases. Individual purchase orders were made for each vendor, the customer's credit status was checked and the account history was updated. Soon, SciQuest user sessions increased significantly, reaching more than 100,000 per month in October 1999.

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4] Open buying on the Internet (OBI) is an industry standard outlining a common set of business requirements for purchasing transactions in B2B electronic commerce.
5] DB2 Universal Database is a Web-ready relational database management system. Together with Internet technology it makes information easily accessible to companies implementing e-commerce, ERP, SCM and CRM solutions.
6] It handles all application operations between users and an organization’s backend business applications or databases. Application servers are typically used for complex transaction-based applications. To support high-end needs, an application server has to have built-in redundancy, monitors for high-availability, high-performance distributed application services and support for complex database access.
7] HyperText Transfer Protocol (HTTP) servers utilize the underlying protocol used by the Internet, which defines how messages are formatted and transmitted, and what actions Web servers and browsers should take in response to various commands.
8] A form of server-based Java programs that operates in conjunction with a web server and offers an alternative to using Common Gateway Interface (CGI) and server application programming interfaces (SAPIs) to communicate with web server processes.
9] Net.Data macros aid real-time transaction processing.
10] JSP helps in separating the HTML coding from the business logic in the Web pages. It can also be used to access reusable components, such as servlets, JavaBeans, and Java-based Web applications.
11] Java beans are portable, reusable Java software components. EJBs extend the Java bean concept from the client domain to the server domain. EJBs enable the usage of Java technology into a robust, scalable environment that can support mission-critical enterprise information systems.
12] MQ Series provides the base messaging service for servers and clients.
13] A system designed to prevent unauthorized access to or from a private network. Firewalls can be implemented in both hardware and software, or a combination of both. They are frequently used to prevent unauthorized Internet users from accessing private networks connected to the Internet, especially intranets. All messages entering or leaving the intranet pass through the firewall, which examines each message and blocks those that do not meet the specified security criteria.